Case study - 2025 - Nutrition
Roam Energy
refine, don't redesign.
Roam's product pages already performed well. The brief was to make them clearer and more convincing across the Energy Nut Butter and Protein Powder ranges - educate customers, show the products' versatility, and reduce buyer hesitation without breaking a brand that worked.
the approach
Rather than redesigning from scratch, the rebuild refined and optimised. Roam's signature minimal aesthetic was preserved for brand consistency, key information areas were restructured, and lifestyle imagery was added to connect with broader audiences while improving confidence and purchase intent.
clarity that converts
- Clean, conversion-optimised layout with clear hierarchy - key benefits and product details easy to digest
- Streamlined design that minimises friction and keeps fast, mobile-first performance
- Refined benefit sections that answer pre-purchase questions before they're asked
- Ingredient and nutrition highlights in concise, easy-to-scan layouts
- Messaging focused on health, function and real-world energy performance
use-case storytelling
The pages now show new ways to use Roam's products - from snacks and smoothies to post-workout fuel - expanding appeal to new customer segments while reinforcing the functional benefits.
what it changed
- Improved clarity across both product ranges, reducing buyer friction
- Stronger storytelling through visual use cases and benefit-led content
- A refined, trustworthy shopping experience consistent with Roam's brand values