Case study - 2024 - Food & beverage
Brewd Coffee
the studio's own coffee concept.
Brewd Coffee is a personal studio project - a coffee brand concept used to push design and CRO craft without a client brief. Three key product pages, built end-to-end over six weeks: Coffee Blends, The Bundles and Coffee Accessories.
what was built
Each page features compelling product descriptions that highlight key benefits, complemented by high-quality imagery and seamless navigation - user-friendly layouts with CRO tactics at their core, aimed at turning curious coffee enthusiasts into loyal customers.
cro tactics implemented
- Hero sections - eye-catching above-the-fold visuals and headlines that communicate value immediately
- Benefit-driven content - clear, concise bullet points outlining the USPs
- Social proof - reviews and ratings displayed prominently to build trust
- Strong CTAs - bold add-to-cart buttons placed for maximum visibility
- Bundling incentives - The Bundles page highlights multi-blend bundles with an easy selector
- Urgency cues - limited-time offers and stock availability messages
- Mobile optimisation - fully responsive across devices