Case study - 2024 - Education
TopTutors
20 static ads built to stop the scroll.
TopTutors, an online tutoring platform, needed Meta creatives that connect with parents of school-aged kids (7-18). The ads lead with the emotional benefits of tutoring - happier, more confident children - not just better grades.
what was delivered
- 10 feed ads (1:1 - 1080×1080) and 10 story ads (9:16 - 1080×1920)
- Final designs optimised for Meta placement
- Designed in English, then translated into Danish and Spanish
- Figma, Photoshop and Canva source files handed over
design decisions
- Emotional connection - happy, engaged children front and centre, resonating with what parents actually want
- Strong USPs - featuring TopTutors' own stats, like 96% positive reviews and 45,000+ lessons completed
- Emotion-driven storytelling that makes the message clear even without reading the text
- Global adaptability - clear messaging designed to survive translation
- Competitor research across Preply and GoStudent ads to refine the creative direction
- Colour grading, contrast and saturation tuned for visual impact in the feed