Case study - 2025 - Fitness & wellness
Jupi
one product page, two languages, no lost clicks.
Jupi was growing in Spanish-speaking markets, and a translated page wasn't going to cut it. The job: design and build a fully localised Spanish-language version of their product landing page - one that supports a complete Spanish campaign from ad to checkout.
rewritten, not translated
The Spanish variant wasn't a copy of the English page with new words dropped in. It was strategically adapted for regional nuances, consumer behaviour and cultural tone - a culturally aware version of the brand, with Jupi's identity kept fully intact.
- All content rewritten from scratch to speak directly to Spanish-speaking users - tone, trust and benefit clarity first
- Emotional triggers and pain points adapted to the audience, not carried over
- USPs reframed around regional values for higher relevance and stronger engagement
- Layout and image usage adjusted for Spanish audience preferences, with subtle design changes for readability
- CTA placements and UX flow optimised to guide visitors efficiently toward checkout
built for the funnel
The page was built to slot into a complete Spanish-language marketing funnel - ad creative, landing page and checkout speaking with one voice.
- Mobile-first engagement and fast load speeds, built with performance in mind
- Ad → landing page → checkout flow with complete message consistency
- Flexible structure to support ongoing A/B testing and future localisation into new regions
what it changed
- A native-language experience that builds trust and lifts conversion potential
- Deeper engagement from Spanish-speaking customers who feel understood and represented
- Jupi positioned as an inclusive, global brand that adapts to its customers - not the other way around