Case study - 2025 - Fitness & wellness
The Good Life
a launch pdp designed in spanish, from the ground up.
The Good Life is a new wellness brand launching into Spanish-speaking markets, and this PDP was their first public touchpoint. The goal: an authentic, culture-forward experience that builds trust immediately and drives conversions from day one.
designed in spanish, not translated into it
Rather than translating an English template, the Spanish PDP was designed from the ground up - every element, from layout and visuals to tone of voice, crafted to resonate with Spanish-speaking audiences while keeping The Good Life's core identity intact.
The copy was fully rewritten, not machine-translated, working closely with Djan, the founder, to capture tone, emotion and clarity.
- USPs reframed for the audience, emphasising the wellness benefits that matter locally
- Microcopy and social proof tailored to Spanish-speaking customers
- CTA placements, copy structure and mobile flow adapted for clarity and ease of navigation
- Mobile-first layout designed to support performance and campaign alignment
ready for the funnel
The page was designed to support a complete Spanish marketing funnel - paid ad to PDP to checkout - with built-in flexibility for future split tests and localisation expansion, and performance-ready integration with the existing backend and ad campaigns.
what it changed
- Instantly connect and convert new customers in Spanish-speaking markets
- Brand credibility built on messaging that feels native and trustworthy
- Future pages and campaigns can scale from a culturally solid foundation