PharmGreens

the pdp rebuild

This wasn't a standard product page update - the focus was on elevating the whole user experience, with every element designed to guide the journey from first engagement to final conversion.

• Clean, modern visuals and high-impact imagery with clear value propositions
• A streamlined layout that reduces friction and guides users toward checkout
• Benefit-led product descriptions that differentiate PharmGreens from competitors
• Engaging headlines and microcopy that build trust; testimonials and reviews to reinforce credibility
• Mobile-first design for an optimal experience across devices
• Smart upsell, subscription and bundling options to lift average order value

20 ad creatives to match

PharmGreens needed Meta creatives that connect with busy people looking for a quick, effective nutrition boost - so the ads lead with how the product makes you feel, not just what's in it.

• 10 feed ads (1:1) and 10 story ads (9:16), optimised for Meta placement
• Emotion-driven storytelling - vibrant energy and stress-free living, tuned to audiences like those prone to bloating
• USPs featured: 40+ nutrient-rich ingredients, no added sugars, real customer testimonials
• Competitor research across the health and wellness niche to refine creative direction
• Colour grading, contrast and saturation tuned for maximum visual impact
• Concise messaging built to adapt for international markets - Figma, Photoshop and Canva files handed over

what it changed

• ✓Higher conversion potential from improved user experience and trust-building elements
• ✓Increased engagement with strategic content that resonates with visitors
• ✓Stronger brand positioning through cohesive design and messaging - on the page and in the feed